Long gone are the days when a website was all you needed to effectively market and promote your business online. Today’s tech-savvy consumers expect more than that and you will be at a significant competitive disadvantage with “just a website.”
A successful Internet marketing strategy today requires that you to effectively integrate a website, blog, email newsletter, mobile applications, Facebook, and Twitter accounts.
You’ll also need an effective search engine optimization strategy so potential new customers can find you at Google, Yahoo! and Bing – because that’s where they are looking! Anything less is like an eight cylinder automobile engine only firing on two cylinders.
Again, the required “big picture” ingredients:
- EMAIL Marketing
- Social Media (Facebook/Twitter)
- Mobile applications