There are three reasons why you might buy domains other than your main website domain.

Buying domains and thinking you’ll get better search engine rankings and positioning because of “redirecting” them is not a good strategy – because it does not work.

In my opinion, there are only three reasons to buy extra domains, they are:

  • You are going to use them
  • You don’t want someone else to get them
  • You are speculating and will resell them

1) You Are Going to Use Them

You might buy another domain if you are actually going to REALLY use it. When I say really use it I mean you are going to build content – information, articles, pictures, etc. etc.

You might buy another domain as a separate address for a blog. For example, Groom Construction uses groomco.com for their main website. For their blog they are going to use groomcommercialconstruction.com.

You might buy one if you are segmenting your services. Groom Construction uses groomresidential.com to focus on their residential building services. Their new energy focused initiative is being developed at groomenergy.com.

If I was a photographer and offered different types of photography I might have separate domains for my wedding photography, my family portrait photography, or for my boudoir photography.

You might use it to brand yourself, like one of my domains, http://www.chrisjaeger.com.

No matter how you end up using these extra domains, you are GOING TO ACTUALLY USE them as REAL websites where people (and Google) will see content.

2) You Don’t Want Someone Else to Get Them

You would probably want to buy a domain if you didn’t want someone else to buy it and use it. They might buy it and use it, they might buy it and re-point it to another location.

For example, if I owned a popular restaurant named ABC Deli and had my website at ABCDELI.COM, I might want to register ABCDELICATESSEN.COM.

I might not use ABCDELICATESSEN.COM, but I sure wouldn’t want someone else to buy it and control it.

Actually, I would use ABCDELI.COM for my website and ABCDELICATESSEN.COM for my blog.

3) For Resale (or Speculation)

The third reason to buy a domain name is to resell it for a profit – speculation. Domain reselling is BIG business. It’s commonly known as “domaining.”

Again, in my world, there are only three reasons to buy extra domains, they are:

  • You are going to really use them
  • You don’t want someone else to get them
  • You are speculating and hope to resell them

 

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