My name is Chris Jaeger and I am your host here at Practical Online Marketing. Thanks for stopping by! I am an Internet marketing consultant that specializes in online marketing for small-to-medium sized business. I have helped thousands of business owners and business managers get better results from their Internet marketing, save time, and save money. I live and breathe Internet marketing and I can help you get a great return-on-investment for the time and money you put into your Internet marketing.
Join me at Facebook where I post daily. You’ll find helpful advice, links to valuable online resources, and more information to help you use the Internet more effectively to promote and grow your business. If you’re looking for Internet marketing advice for your business… check it out.
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Each week I write about the hottest topics related to Internet Marketing in my newsletter. Subscriptions are free. I do not ever sell, trade, or exchange my subscriber information. Unsubscribe in any newsletter with just “one-click.” Recently I discussed: Internet Marketing Myths That Waste Time and Money, Ten Things You Can Write About at Your Blog, Website Design Mistakes That Kill Your Inquiries, Increase Inquiries 100%, 200%, or MORE (Quickly!), What is Real-Time Search, How Much Do You Want To Make $$$ This Year, Five Things EVERYONE Looks for at Your Website, How To Get Listed in Google’s Local Listings (Google Places).
If you decide to have your logo, sales collateral (brochures, flyers, pdfs, etc.), or website designed by a professional (which you should!), BE SURE to ask if you can get a full copy of all the ORIGINAL files after the project is complete. If you decide to make edits later, and you can’t track down the original designer, you end up paying again to rebuild the files somewhere else as well as experience frustrating delays.
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I have identified 17 different variables that make up a comprehensive Internet marketing strategy. As you will quickly see, there is a lot more to successfully using the Internet to promote your business and generate new sales than a website or Facebook. You can download this complimentary PDF at this link: Internet Marketing Strategy.
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Social media marketing, like all things related to your Internet marketing, takes time and effort. It also takes a fair amount of precision “know how.” Throwing just any words on your Facebook wall, or posting from time to time compared to a consistent effort, is not going to do anything for your business.
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You can save even more money when you register or renew your domain registrations at Go Daddy by using coupon codes that are fairly easy to find online. One of my favorites is Fat Wallet.
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Continue ReadingThis week’s homework may be an “eye-opener” for some. Take a look at your page title tags. How to they correlate to your targeted keywords and keyword phrases. If you just said “What is Chris talking about?” you’ll want to take a look at this…
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Continue ReadingThinking that social media is one of the primary sales tools for your business is a huge mistake (and won’t work that way!). Put all the hype aside and the experts will tell you that social media marketing is all about engagement and content. Social media marketing works when you WORK it.
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Continue ReadingSocial media marketing, using Facebook, Twitter, Google+, FourSquare, Stumbleupon (and there is a very long list) isn’t a quick fix for anything. Social media marketing, except in very, VERY rare cases, does not deliver significant results quickly. It’s not a magic bullet, but social media can deliver a powerful ROI and compliment your other marketing efforts when done correctly and effectively long-term.
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Here’s an example of a rather straight-forward redesign for a landing page. Landing pages don’t always have to be sophisticated. Often, less is more. But they do have to create the “Oh Yes” moment – when the visitor who “lands” there says to themselves: “Oh Yes, this is what I’m looking for!”
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Continue ReadingEach weekday I post a quick, easy-to-do Internet marketing tip. It’s something that you can easily do and won’t take much time at all. Today: Google Webmaster Tools.
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Continue ReadingEach weekday I post a quick, easy-to-do Internet marketing tip. It’s something that you can easily do and won’t take much time at all.
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This week’s homework is SUPER easy and will take you less than 5 minutes (a little more if you have multiple domains): Check and confirm your domain registration information.
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Wordpress is a very popular blogging platform. In my opinion it’s the best bogging tool you can use and I recommend over all others. It’s far better than Google Blogger and it gives you MUCH more flexibility, control over design, and superior search engine optimization capabilities. While Wordpress is fairly easy-to-use (once you get past the initial learning curve), using it correctly is a bit more sophisticated and complicated. These tips, tricks, and techniques will help you optimize your Wordpress blog, get it top ranked with search engines, and help you generate leads and inquiries from your blog.
In the Thought Box I share snippets of helpful Internet marketing advice and links to great online resources every business owner or manager will find helpful. Sometimes I add to this daily, but at least a couple times each week I stumble upon something I think you’ll find helpful or something you should know.
